Revlon’s “Cruelty-Free” Response?

Posted on: June 13th, 2012 by veggiebeauty 30 Comments

Here is the Revlon reply I got through a subscriber (they never emailed me this because they probably know I do cruelty-free research) You decide what you think, but I think the last paragraph where they say they follow government regulations and such is telling:

Thank you for your recent comments from the Revlon website and for voicing your concern to us.

Revlon is in full compliance with all applicable laws and regulations related to animal testing. All ingredients used by Revlon and all products manufactured and sold by Revlon comply with both U.S. and European Union laws and regulations, including full compliance with all Europe-wide bans on testing of cosmetics and cosmetics ingredients using animals, which are part of the European Cosmetics Directive.

Revlon has long been an industry leader in the elimination of animal testing. In 1986, Revlon was the first beauty products manufacturer to close down its animal testing facilities completely. In addition, Revlon holds its suppliers of ingredients and components to the same standards. All chemical supplier purchase orders require confirmation by the supplier that it does not perform animal testing on materials supplied.

To assure product safety, Revlon relies on the judgment of pharmacologic, toxicologic and medical experts, non-animal alternative test methods and the established safety of formulations and ingredients. Revlon is committed to providing safe and effective products and will continue to comply with all government laws and regulations necessary to assure the quality, safety and efficacy of its products.

Thank you for your interest in our company. If we can be of further assistance, please do not hesitate to let us know.

30 Responses

  1. Katie says:

    Mh, disappointing. I really wonder what they mean by that last part. Maybe I’ll give them a call this week to inquire for further explanation.

  2. Sarah S. says:

    If they are complying with laws, that would mean they won’t test if they are sold in Europe and they will test if they are sold in China. So, the question is are they sold in China?

    • Gale says:

      That’s a great question Sarah. We should check if Revlon does sell in China or not. I am glad Europe has started this movement of banning products that tests on animals..I hope all countries will be like them..

      • cecelia says:

        the sad truth is, yes, revlon does sell in china, so,
        they might, and there is a large possiblity of this,
        revlon tests on animals :( poor things

        • Kim says:

          I also found that Almay is also on their list of they don’t test but on their website, they basically say the same as above…they don’t test on animals but they do abide by laws in different countries such as China where they do test on animals…I don not believe that the list of do test and don’t test are completely accurate. I find they are removing themselves from the equation because they are not doing the testing it is China doing the testing. I don’t see how it eliminates them if they allow it or sell to countries that continue to do animal testing. what are some thoughts on this?

    • Melissa says:

      Exactly. The U.S. government doesn’t require animal testing for cosmetics. To me it sounds like they won’t test on animals unless the government changes its stance on this. They are going to follow the rules and regulations.

  3. everythingspeachy514 says:

    I just e-mailed them through their website and simply asked if their products are sold in China, so hopefully they will get back to me and clear some things up.

  4. Allie Tennant says:

    I already called Revlon and they refused to tell me if they are trying to get into the Chinese market. The are now just reading a prepared statement and won’t answer any questions at all. They are no longer on the PETA list, however, which leads me to believe they have started testing.

  5. Alison says:

    Am disappointed in Revlon as just looked at Peta website and Revlon is on the list that DO test on animals!

  6. Marasy says:

    I know you wrote this post two months ago but thought I would comment anyway. I went to Revlon’s page and clicked on their link at the bottom of the page called “Revlon Global.” It shows a map with two markers in China; Shanghai and Hong Kong. I’m not sure what that means but it doesn’t look good. Maybe it is just where they manufacture their cosmetics but the way they have been evading everyone’s questions is highly suspicious. What is your opinion?

    • veggiebeauty says:

      I don’t trust Revlon, haven’t since I started doing animal testing research. They do not have a straight forward cruelty-free statement on their site and use harsh ingredients-chemicals in their products. They do indeed sell in China, as far as I’m aware. Hong Kong is not subject to the same animal testing laws as China since they are independent, but Shanghai is under Chinese law.

  7. Basilfoxy says:

    I just emailed Revlon and this was their reply:

    Thanks for your email.
    Revlon does not conduct animal testing. Since 1989, Revlon has eliminated animal testing in all phases of research, development and manufacturing of all of our products. We do not support, nor request that our suppliers do, animal testing. In fact, our vendor standards state that Revlon does not condone the use of animal testing in any of its products and instructs suppliers that they should not perform any animal testing for product development and/or safety evaluations on materials or products supplied to Revlon.

    I hope this helps clear up any confusion.





    J.M.C pty. ltd.

    The Revlon Building Lvl 2

    12 Julius Ave, North Ryde

    NSW, 2113


    So why aren’t they on Peta’s don’t test list anymore? I’m confused

  8. Amy says:

    But to get their products into china they have to e tested on animals. It’s their law. So they’re clearly lying.

  9. kat says:

    i’m assuming they’re off the peta list because they are legally required to test products for the chinese market (hence, if a company sells in china, it’ll conduct tests).

    i’m guessing we’ll see the same effect in reverse once the testing ban goes in effect in europe: no tests over there, but business as usual in the rest of the world.

  10. They never emailed me back, I emailed them over the summer, twice I believe. It’s interesting they responded to someone else. I was very straight-forward in my email, saying I write a cruelty-free beauty blog. From my research, what I can tell is Hong Kong doesn’t require animal testing. As stated above though, I believe Shanghai would – and if it didn’t, I can’t imagine why Revlon wouldn’t state that openly. It’s hard because Revlon has undeniably saved thousands of animals from testing by taking the stance they did in the past. But I’ve stopped supporting them and stopped featuring them on my blog.

  11. michaella says:

    this is what they wrote on my facebook :Michaella, Revlon does not conduct animal testing and has not done so since 1989. We comprehensively test all of our products using the most technologically advanced methods available to ensure they are both innovative and safe to use. We believe that women should have the opportunity to express themselves through makeup, so we sell our products in many markets around the world and as such, are subject to local rules and regulations. Regulatory authorities in a few countries conduct independent testing in order to satisfy their own mandatory registration requirements. Revlon complies with all regulations in the countries in which our products are sold, and supports the advancement of non-animal testing alternatives and methodologies in our industry.

  12. Lyndsay Norton says:

    I have just emailed to Amy Wagner at Revlon (i’ve just recently become vegan), and have asked for a clear and precise YES or NO answer to whether they test on animals or use any animal derivatives in their products, whether it be Shanghai, China, or any other country they are involved with.

    Will keep you guys updated.

    • Lora New says:

      Lyndsay…I am very interested in what you have found out from your email that you sent. I am currently sending an email as well, with basically the same exact question as you sent. I will let you know what I get back…if anything. :)

  13. vegangirl says:

    Why is everyone jumping to the conclusion that Revlon is lying to the U.S. market and secretly conducting illegal animal tests, rather than assuming that China is turning a blind eye to their no-testing status? I kind of trust Revlon more than the Chinese government.

    • veggiebeauty says:

      The main reason I don’t trust Revlon is that no where on their website do they list their cruelty-free statement. If they aren’t involved in animal testing in anyway, why hide that fact from their customers? I have contacted them at least 5 times to get them to answer questions about animal testing and have been ignored each and everytime. If you hear something from them about their current animal testing involvement, please let u know.

  14. Jenn says:

    I would not listen to anything PETA has to say because they “claim” that they are against animal cruelty, when the truth is that they have killed over 14,000 cats and dogs to conduct their own “research”. Be wary of what you trust, because not everything is the truth – especially when it comes to the internet.


  15. Michele says:

    Which makes one wonder why all these cosmetic, and other companies, that have ceased testing on animals, don’t just tell China – Goodbye? After all, if you have the entire US and European marketplace to play with, why be greedy, at the expense of your principles – and those poor defenseless little animals, just to capture the Chinese market? Not me! I’m going to make sure all my makeup is made by cruelty free companies , with no little attorney caveats to weasel out of how products are tested! I hope others will do the same!

  16. Alexandra says:

    I know this thread is quite old but since there are fairly recent comments I thought it’d be ok to leave one too. From what I can gather, Revlon themselves do not test their products on animals. They sell their products to China, who then conduct the animal testing themselves. Should Revlon not sell to China? Possibly. But if we were to get technical, from what I’ve researched Revlon do not test on animals, they sell to countries (or perhaps only one country, China) that test on animals independently.

    • veggiebeauty says:

      I still come back to my standard response on this one…if Revlon was truly devoid of animal testing, where is their animal testing and cruelty-free status on their website and products?

  17. MaggieFig says:

    The way I see it is this: any company honoring the safety and rights of animals, does not sell to China, where animal testing is required. I will neither support, nor contribute to a company that condones unnecessary cruelty to any species, and a company does that when they insist on having their product sold in China.

    • jeannie says:

      AUGH, thanks for the link above. I’ve been following Paula’s Choice since the website usually marks any company that sells in China as one that does test regardless of the American subsidiary’s stance. Basically, don’t trust big companies, and don’t trust China :( It’s not like they have a record of being nice to many living beings in the first place. Animal cruelty awareness is slowly picking up but really, they’re a huge country with billions of people, many with deep pockets, and that’s all the cosmetic companies care about.

  18. Patti Jorash says:

    What bugs me is that their stuff isn’t even good, but I bought it just because of the cruelty free stance that I thought they were taking.

  19. Linda says:

    As of Jan. 2014 Revlon is pulling out of the Chinese markets. That means they will no longer be doing animal testing, but it’s an economic decision, not a moral one. L’Oreal is removing the Garnier line from China but its other higher-end products will still be sold there, so no L’Oreal for me.

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